Hudl Global Offices

Working alongside the Workplace Design team, I brought Hudl’s evolving brand identity into physical spaces through large-scale environmental graphics across seven global offices: Lincoln headquarters, Omaha, London, Barcelona, Den Bosch, Pune, and Almeria.

Each location received a unique visual expression tailored to its culture, community and environment, while maintaining a cohesive brand language that connected every office back to the larger Hudl experience. The goal was to create spaces that felt distinct to each region while still feeling unmistakably Hudl — a place employees could feel connected to no matter where they worked.

The project required thoughtful problem-solving across a range of creative and production challenges, including representing diverse sports and cultures, adapting designs to complex architectural spaces, preparing large-scale artwork, coordinating print production, and ensuring precision across every detail. At this scale, even the smallest design decisions had a significant impact, making accuracy and attention to detail essential from concept through installation.